Our Story

It began with a gift of a sweater that Gina received from a girlfriend in Annapolis, MD.  When it was discovered that the purchase was made off of a “mobile fashion truck”, Gina was intrigued and began looking for the nearest one to her in Chicago.  There wasn’t a fashion truck in the entire state of Illinois!  With the help of partner Dominic Balbi, extensive renovations were made to a step van and Fashion in Motion opened it’s “truck doors” in May of 2013.  This business model serves many time-starved women who enjoy the shopping experience of “boutiques” but do not have the time or access to shop these type stores.  You will find the Fashion in Motion truck at a variety of locations throughout the Chicagoland area.  See the “Find Us “ tab on our website and discover the unique shopping experience for yourself!

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What Others are Saying…

I can’t say enough about the unique shopping experience. I found so any styles that aren’t found in the department stores and the prices are so affordable. I booked a party as part of a fundraiser and we all had a great time, I’ve already booked a party this Spring!” -Laura Meyer, Green Oaks, IL

Recent Press and New Updates

  • You will “Find the Truck” in Lake County this Spring-Rockland Plaza most weekends in Libertyville or area French Markets and events. If you would like the fashion truck to visit your home or business, please contact us!  

  • Thanks to Debbie Reinstein for coming out to see what’s new at Fashion in Motion’s Re-Grand Opening!! Check out her blog: “Best Dressed Moms” for fun, fashion and amazing finds! http://bestdressedmoms.blogspot.com/2014/04/fashion-in-motion-trucks-grand-re.html